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Silicone wristbands were conceived and released into the market by the Lance Armstrong Foundation, founded in 1997 by the ace cyclist Lance Armstrong. The Silicone wristbands were sold for a fund-raising event and were quite a success, getting popularity around the world very fast.
Lance Armstrong, one of the best cyclists had to drop out of the races for a couple of years given that he was suffering from cancer. After he made it through the horrible hardship he started the Armstrong Foundation with the objective of spreading cancer awareness .When Lance Armstrong came back on the sports track after battling with cancer, he was seen sporting the “Livestrong bracelet” which was a simple yellow colored silicone bracelet with the simple message “Livestrong”.
The yellow “Livestrong” silicone bracelet was named after the Lance Armstrong Foundation’s education program and colored to match Lance Armstrong’s cycling jersey.

This was his way of inspiring cancer victims and survivors to battle against this disease with a positive attitude. The band raised awareness among the people about cancer and its consequences. So, Lance Armstrong Foundation in cooperation with Nike went forward with the “Wear Yellow Live Strong” educational program, planed to raise funds for cancer research, raise awareness about cancer and encourage people to live life to the maximum.
Other charities were inspired by the success and spreading of awareness by the Livestrong wristbands, so they produced their own bracelets for raising money and awareness.
Within US and Internationally also, silicone wristbands got popularity as an awareness wristband. Slowly producers realized its potential and started marketing it in unique and innovative ways like fashion accessory, party gifts etc
Silicone bracelets are now available in a lot of colors, each color promoting awareness for several causes like breast cancer (pink), diabetes (various colors) and epilepsy (blue and red). The “Livestrong bracelets” have inspired numerous other charities and non profitable organizations to spread awareness through silicone wristbands
The original Livestrong Silicone bracelets can be bought directly from the Lance Armstrong Foundation with the funds going towards the several awareness programs created by the Foundation. The original Livestrong Silicone bracelets can also be bought from other suppliers, but the thing that should be kept in mind is that the proceeds from the sale may not be going for a charitable cause and the supplier is making a profit, cashing on the “Livestrong” brand.
So, it’s advisable every time to purchase the original Livestrong Silicone wristbands only from the Lance Armstrong Foundation.